Popular supermarket and Aldi rival to open brand new store in unexpected location as discount chain
A DISCOUNT grocery store is coming to an unexpected area amid a campaign of serious expansion.
The chain, considered a rival to Aldi, is taking big steps to catch up with its counterpart.
Lidl is planning to open a store in The Bronx neighborhood of New York, New York.
Local news outlet Welcome2TheBronx reported that it will be located at Bronx Terminal Market, a shopping mall already home to many well-known stores.
No opening date has been announced yet.
It will be the first Lidl in The Bronx.
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But it’s not the first Lidl in New York City.
In fact, the chain will soon have a location in every one of the Big Apple’s five boroughs.
The first Lidl opened on Staten Island in 2018, but the island is not accessible to many New Yorkers.
Over time, Lidl has also opened locations in Manhattan and Queens.
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A Brooklyn store is expected to open in 2024.
The campaign of expansion from Lidl is not exclusive to New York City.
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The German-owned grocer first landed in the US in 2017 with stores in Virginia Beach and Hampton, Virginia.
Since then, its stateside store footprint has grown to over 170 locations.
But much like Aldi, the stores are stripped back, smaller than average grocery stores, and carry fewer products than big names like Walmart and Kroger.
While Lidl has also similarly low prices to its rival Aldi, there are some differences.
Lidl stocks more well-known brand items, whereas Aldi opts for cheaper, private-label alternatives.
Aldi has also been expanding this year, with plans to open 120 new stores by the end of 2023.
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In August, it purchased Winn-Dixie and Harvey Supermarkets, amassing 400 potential locations in the Southeast.
Nevertheless, the store’s recent moves into self-checkout have been controversial with customers.
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